Guest blogging is a thriving industry now. A lot of bloggers are making a lot of money every week by posting content for other bloggers and businesses.
However, there are many bloggers who don’t charge to post content on their website. It has left a lot of people wondering what the best approach is going to be.
Of course, there is no right or wrong answer; it all depends on your personal circumstances and what you want to achieve from your blog. Nevertheless, if you want to monetize your blog, there is no denying that this is one of the best ways to go about it.
With that being said, continue reading to discover more about why a website owner should charge for a sponsored guest post, as well as some pieces of advice regarding how much they should charge.
The Reasons Why You Should Charge For A Sponsored Guest Post
Before we take a look at how much you should charge for someone to have a sponsored post on your website, it is first important to establish why you should be charging in the first place.
There are a number of different reasons why this is recommended. This includes the following:
This Is One Of The Best Ways To Monetize Your Blog
While there are many different ways that bloggers can make money today, from affiliate marketing to PPC ads, there is no denying that it’s still a struggle.
Monetizing your blog through sponsored posts is one of the best ways to make some money on your website.
Posting Takes Time
One of the main reasons why you should charge for a sponsored post is because it is going to take some of your time.
At the very minimum, you are going to need to format the post and schedule it for publishing.
Plus, you have to account for the time spent conversing with the person who sent the content.
Often, though, bloggers need to source suitable photos and they may even need to make tweaks to the content to ensure that it is relevant to their website.
It Establishes Your Authority
Charging for guest posts is also a good way to show that your business is a worthy one. If you were to offer a guest post free of charge, this could give the impression that your website is not that great.
After all, if so many other bloggers are charging, why aren’t you?
How Much Should You Charge For A Sponsored Guest Post?
Now you know why it is important to charge for a guest post, but how do you determine the right fee to charge? There is a lot that needs to be considered here.
Some bloggers charge as little as $10 and there are then those that charge crazy prices, like $1,000 per post. The latter can lead you to believing that your prices should be this high. You will struggle to find anyone willing to pay this much.
Plus, most bloggers quoting this cost are merely trying their luck. They will then typically follow up with a cheaper quote to try and entice the person in question.
There are a number of different factors that are going to impact how much you should charge for a sponsored post. A lot of it is going to come down to domain ranking and page views.
After all, if your domain authority is 70, yet someone else’s is 17, you are definitely going to be able to command a much higher price for a sponsored post.
The number of views your website receives will also play a role in determining how much people are going to be willing to pay to have a guest post on your website.
Another tip is to avoid putting a rate sheet on your website. There are a lot of website owners and bloggers out there that have a rate sheet on their website.
This is simply a list of their charges, for example, it may state how much a 500-word guest post would cost, as well as how much it costs for posts on their social media accounts and so on.
While being transparent should be applauded, one of the negative things about this approach is that you are going to lose all of your negotiating power.
Aside from this, it is also wise to have a policy in place regarding how you handle sponsored posts. Are you going to demand the money prior to posting the content?
This is recommended because you don’t want to spend ages putting the post on your website only to find that the person you were communicating with has no disappeared off the face of the earth. You will then need to go and remove the content. This can hurt your own ranking on Google and it is simply a waste of time.
However, you need to give the person reassurance too. Therefore, make sure you are very clear regarding the amount of time it will take you to put the post your website once you have received the payment.
As you can see, there is no denying that charging for a sponsored guest post is a good idea. After all, you have worked hard to create the website that you have today, so why should you operate it on a free basis?
Plus, if you post a guest post for someone else, there is always the chance that you are going to need to spend a considerable amount of time editing and formatting the post for your site. This all takes time, and you know what they say; time is money.
Hopefully, you now have a better idea of why charging is a good idea, as well as how much you should charge for a sponsored guest post on your website.
