While there are many ways you can earn as a freelancer, among the most effective ways you can increase your income as an online freelancer is becoming a 'write for us' guru.
But before discussing how you become a 'write for us' guru for business, let us first define what this 'write for us' concept is.
A 'write for us' strategy is a program where websites encourage writers to do guest posts on their websites.
As a website owner, allowing other writers to guest post on your website will do wonders for your brand, like increasing your audience reach or giving you more page and domain authority (we will get into more detail here as we go along).
Want to know more?
Watch VIDEO 1 (We want to help you become a Write for Us guru (What is a write for us strategy introduction?)
We can look at a 'write for us' guru for business from two perspectives. First, you can be a 'write for us' guru who's also a website owner. Second, you can be a 'write for us' guru who's a writer.
Write for us guru website owners are the ones who own the platform and ask for guest posts from writers. On the other hand, write for us guru writers are the ones who do guest posts for various websites.
We'll discuss how you can become a 'write for us' guru for business both as a website owner and as a writer shortly.
Need to know the benefit of becoming a write for us guru? Watch this video:
VIDEO 2 - Benefits of becoming a write for us guru (intro number 2).
As a website owner, why do you need to become a 'write for us' guru for business? As a writer, why do you need to become a 'write for us' guru for business?
Here are the benefits of becoming a 'write for us' guru that go both ways (for writers and website owners alike):
If you wish to learn more about the benefits of becoming a 'write for us' guru, whether as a writer or a website owner, you can read our ebook "How to be a freelance 'write for us' guru for business".
For more help, check out these videos:
Watch VIDEO 3 - 11 benefits to website owners (number 3)
Watch VIDEO 4 - Write for us guru The website owner (benefits of write for us program on your website) intro only (short) (number 4)
Watch VIDEO 5 - Benefits of being a Write for Us guru writer (number 5)
We would share how you can become a freelance 'write for us' guru for business. In this article, you'll learn the specific steps on how you can become a freelance 'write for us' guru, whether you're a website owner or a writer.
Need more information? Watch this video
Watch VIDEO 6 - How to be a freelance write for us Guru (number 6)
When done correctly, becoming a website owner 'write for us' guru for business can help you gain more visitors and help you effectively grow your business, regardless of your niche.
How should you begin? Although there are no fixed guidelines when it comes to creating a 'write for us' program for your platform, you have to cover the basics. First of all, you have to have a clear list of goals for the program. Once you've identified your goals, write them down.
You can ask yourself the following:
Once you've identified your goals for your 'write for us' program, it's time to study the best practices for guest post writing and include them into your actual set of guidelines for your 'write for us' program.
To prevent having to spend a lot of time screening tons of unqualified writers, make sure to enumerate the traits you're looking for when it comes to your future guest writers.
Crafting guidelines for accepted guest posts is a must, to prevent unnecessary editing on your part.
Here are a few tips on what you can include in your guest post writing guidelines:
Don't give access to your platform to your guest writers. You (or someone on your team) should upload the article so you can double check the article against your best practices before it goes live.
Be sure to include in your guidelines that you will own the rights to the article, so you will not need to ask for the author's permission in case another party is interested in using the article.
Community engagement an important part of the work you do for your brand.
Actively engaging with your readers by replying to their comments, whether on your blog or on social media can help you boost your presence more.
In the same way, you should request your guest authors to take part in community discussions involving their guest blog posts on your website.
Like you, writers and other blog owners are also conscious about who they associate with especially if they are trying to build (or maintain) their domain authority.
Because of this, you have to build up your website to them by giving emphasis to your stats, like how big your email list is or how large is your following on social media.
Make them want to link to your site by letting them know the extent of your network and influence on the web. If you don’t have this yet, find things that are great about your platform and let your prospect writers know.
To help set realistic expectations for writers on your platform, let them know how much you'd pay for an article.
Be specific-whether you're paying $20 or $200 for each article on your website, it's good to let the public know so that you would attract writers who would be interested in what you have to offer.
It is also possible that you won't need to pay your writers though, as other websites don't compensate their writers monetarily.
However, this can be an option for you if your website's already authoritative to begin with or if you already have a large email list or social media following.
First impressions last and this is also the case with your home page. Your home page says a lot about your brand, so make it worth visiting.
Although there is more to your website than its looks, you also need to focus on its aesthetics so writers would want to associate with your platform in the future.
It is not merely being optimistic, but you have to prepare your website for an influx of traffic to your website in the future.
Your 'write for us' strategy will definitely help you increase traffic (due to inquiries and guest post submissions) and it would be helpful to optimize your site in preparation for this.
Optimizing your website more will help keep visitors on your page and would encourage writers and other bloggers to want to link to your site.
Things you have to check include:
After you've identified your goals and laid down the guidelines for your writers to follow and after you've optimized your website for future traffic, it's time to create a dedicated page for your "write for us" program.
A dedicated 'write for us' page makes it clear for guest writers that you are interested in what they have to offer, otherwise no one would bother to ask if you're accepting guest posts!
Communicating this clearly to your audience will make it easier for you to search for guest writers whose writing you will include on your website.
Creating a 'write for us' page is just the beginning. You have to let people know about your program through other platforms. A 'write for us' strategy is only as good as how you advertise it to the public.
Here are a few ways to do this:
Part of your marketing strategy for your 'write for us' program is to advertise it through social media. If you are still having trouble with your social media presence, this is the time to create engagement with your audience through various social media sites.
Create a Facebook page, a Twitter and an IG handle or start exploring LinkedIn and Pinterest. When it comes to social media, it's never too late to start using it!
As you take care of your social media platforms (publish posts regularly, engage with your community, etc.), you will be able to build a solid foundation of followers on social media. You can use your influence on social media to reach your 'write for us' goals.
Part of becoming a 'write for us' guru for business is to have a lot of things to do but with very little time to handle them all. This may become overwhelming especially if you already have plenty of other responsibilities too.
That's why the last step in becoming a 'write for us' guru is to delegate and let other people in your team take care of parts of the job so that you can still have enough time to do your other priorities in your business.
Whether you're a 'write for us' guru website owner or writer, you have to write down your goals. Why are you doing this? If you're a freelance writer, perhaps you see guest posting as a way to improve your income stream.
Perhaps you're also looking to get published on authoritative websites and to be established as an expert on your field.
On the other hand, if you are a blogger, you may have other goals like:
Whatever your goals for writing for other websites are, your goals must be "SMART":
Although it is not required for would-be guest post writers to have their own blogs, you should aspire to have one early on. I know that this is scary for some writers since they think this would involve some investment on their part, but there are plenty of platforms you can use (like Wordpress) for free.
Later on, you can consider purchasing a domain of your own (which isn't expensive, by the way) if you are serious on gaining more authority in your niche or earning more through content.
It is also important to note that most websites looking for contributors require their writers to have their own blogs so that their collaboration will have a greater impact when it comes to increasing followers and traffic to their website.
If you have taken the time to build a website or if you already have one, it's time to regularly publish blogs. This is not only so you can advertise your skills as a 'write for us' guru for business, but it is also so you can build your audience base in preparation for guest posting in the future.
Be consistent. Pick a niche to write in. Identify your expertise and build your blogs around them. If it's technology, social media, medicine, parenthood or whatever else, you have to choose something that your writings will gravitate towards.
By doing so, you are developing your unique voice and slowly building your expertise around the niche you have chosen. This will also make it easier for you to look for websites to write for.
Whether as a freelance writer or a guest blogger, you must have a portfolio ready to show your prospective clients.
You can use your blog or you can create your prospects would want to know the kind of clients you have worked for in the past-they would like to know what you can bring to the table before they choose you amongst many other writers who are also aspiring to write guest posts.
After you're ready prepping your profile, blog or portfolio to show your prospects, it's time to look for guest posting opportunities on the web.
If you don't have a list of websites with a 'write for us' program for writers like you, Google is the best place to do your search.
Here are a couple of search strings you can try to locate websites with 'write for us' programs in place. You can type your industry keyword plus the search terms, like these:
Or you can replace what's inside the parentheses as you see fit.
If you want a list of 200 websites that are accepting guest posts in various niches, you can check out our ebook "Guest Posting Gold: Content Creation Strategies for Website Owners and Writers"
When you have a list of websites to pitch, it's time to choose which ones to pitch. Choose websites that you can relate to or websites that you think "get" your tone and style of writing.
And like what I've emphasized in the write for us guru steps for website owners, guest writers should also look out for websites that appear spammy.
Check if the sites you're looking at share your ideals and observe best practices when it comes to link building and SEO.
Before we get to the pitching-the-websites part, there are a few more things for you to do. One thing you mustn't forget is to read the guidelines before you pitch.
If you're planning to pitch a couple of websites, then make sure to read all of their guidelines before reaching out to them. Otherwise, you're just wasting your time.
There may be different guidelines on various websites, but some of the basics are the following:
Although you may have a list of best-fit prospect websites, you may not please all of them, hence the idea that you should pitch as many websites as you can.
But make sure that you study their guidelines first so you have a good grasp of what they’re looking for in their guest writers.
Here are 7 tips to help you in perfecting your pitch:
Make sure to follow up after you've sent your pitches, whether to know if you were chosen or not. Perhaps the editors are just waiting for a nudge or just forgot to get back to you because of the countless applications they've been sifting through.
And one last thing, don't give up!
Becoming a 'write for us' guru writer doesn't happen overnight. It takes hard work and tons of patience. One thing's for sure though-as you keep producing great work and as you keep on improving your portfolio, you will eventually find best-fit websites that would be glad to have you as a guest writer!
You'll also love this video
Watch Video 7 - How much would it cost to have a write for us website program (number 7)
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I hope these 20 steps have been valuable to you as someone who's on their journey in becoming a 'write for us' guru. However, these steps are merely the start-there is so much more to learn!
Here is a list of the materials you can use as a 'write for us' guru for business, whether as a website owner or as a writer:
Also, if you wish to learn more about earning more through online freelancing and how to become a successful online freelancer, you may also find this ebook helpful:
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