In today's climate, every modern business should consider content marketing to be one of the most important features of their digital strategy.
It's one of the most cost-effective ways to engage with the audience while promoting the brand and its products in a winning fashion.
While you may be capable of creating and publishing content, there's a long list of reasons why using a professional service is the better option.
Here are 10 of the best.
Running a business is tough work, and you're already spreading yourself quite thin without concerns relating to content creation.
Writing blog posts or making videos would prove to be a major distraction that stops you from focusing on the core assignments of the operation.
Conversely, hiring a team of experts in the field of content marketing to take care of those issues enables you to complete your work without worrying about the digital marketing strategy.
Once the agreement has been put in place, the entire process can run in an almost automated fashion for many years to come. Perfect.
Adding content to your website or social media is pointless if it fails to strike a chord with the readers.
Using a professional writing service ensures that you will be left with the high-quality content that will actively increase the consumer's interest in your brand and products.
Great content should be informative, entertaining, grammatically correct, well researched, and relevant to your industry and readers. If it doesn't tick all the boxes, the content will not reflect the business in a winning manner.
In turn, this could mean that it has the opposite impact to the one you're trying to achieve.
High-quality content counts for very little if nobody gets to read it. Ultimately, the purpose of content marketing is to increase brand awareness and encourage consumers to buy your products. Given that search engines generate 3x as much traffic as social media, SEO is an essential feature.
Content that has been optimised for Google through keywords, metadata, and link building will generate far greater results for the business.
Frankly, this is an area of content marketing where only a professional touch will generate the desired outcome - especially if you're eager to be on page one of the SERPs.
Hiring an outside agency is far cheaper than paying for in-house content marketing services. For starters, you probably only need a few articles or web pages to be produced each week.
So, paying permanent members of staff, even on a part-time basis, seems fairly illogical.
Moreover, when using in-house services, you may need several people (writers, photographers, SEO experts) to be involved. Outsourcing to a content marketing agency ensures that every element is included in the price.
Besides, it also saves you the associated costs such as office equipment and electricity.
Nobody knows your business as well as you, but that doesn't mean you're the best person to showcase those winning features. A fresh pair of eyes will provide a unique perspective.
Crucially, content marketing experts have an understanding of how different audiences respond and react.
From using the right tone of voice to the right choice of lexicon, the semantics used within the content can make all the difference.
When added to the fact that the content marketing experts may see something in your business that even you have overlooked. Once again, this can only result in greater engagement.
While it's crucial to make decisions based on your best interests, marketing is one area of business where it's necessary to know what your competitors are doing too.
If they beat you to the punch, it becomes difficult to recover. 62% of business outsource content marketing. You should too
If your business persists with inferior in-house content marketing, you instantly hand an initiative to the competition.
Even when you outperform them in other aspects of the venture, falling short in the realm of digital marketing can be very costly indeed. The harsh reality is that you have to match or surpass your rivals.
One of the hardest challenges in relation to content marketing revolves around the frequency of posting.
Your website should be updated with blog posts several times per week while social media platforms require daily content in order to stay relevant and engaging. Outsourcing lets it happen.
Aside from ensuring that you post enough content, outsourced content marketing teams will use analytics to make data-driven decisions regarding the best times to post the content.
This offers maximum exposure to your target audience in a way that leads to increased traffic, leads, and conversions.
Whether it's quality, quantity, SEO, or other elements relating to the content, the outsourced experts are focused on one goal: making money.
When the content they produce generates more revenue on your behalf, they know that you will continue to use their work. If you're happy, they're happy.
Conversely, in-house marketing teams can easily get distracted by wanting to express views or complete tasks that do not necessarily translate to sales.
This would be a waste of time and money while, critically, preventing you from gaining a good ROI. Therefore, outsourced services are a great investment.
The world of content marketing changes at a rapid rate, as search engines change their algorithms and audience change their expectations.
By taking the in-house DIY approach, there is a huge risk that you will get left behind by following outdated ideas that no longer work.
Content marketing experts understand the latest developments in relation to how audiences and search engines work.
Moreover, they tend to stay up to date with developments across various industries as well as the news stories that are going viral. This added relevance can give you a serious boost.
Whichever way you look at things, the experts in content marketing will do more than you could ever hope to on a personal level.
This is especially true when looking at multi-channel marketing and building the familiarity that will ultimately encourage readers to become customers.
Outsourcing the content marketing elements is a step in the right direction, not least because they help you reach audiences in ways that you never even contemplated.
Rather than simply following the crowd, your business will become a trailblazer. And once you're ahead of the chasing pack, the results will begin to show.