How to Use Social Media Sites for Marketing

Many businesses are using social media sites for marketing, due to the growing popularity of online social networking. While advertising through Facebook or other social networking sites is attractive for many reasons, marketing through social media requires clear strategies to be successful.

Benefits of Marketing through Social Media

Using social media like Twitter, Facebook, and YouTube as part of a marketing strategy can yield many positive results.

Social Media Marketing (SMM) is inexpensive; most services are free, making advertising in this medium a natural complement to traditional marketing solutions. Advertising campaigns conducted in social media generate online conversations and traffic and increase search engine rankings.

Social media marketing also encourages recommendations that help companies and customers establish relationships that are easily converted into sales. To receive these benefits, however, companies must implement sound marketing strategies.

Social Media Marketing (SMM) is inexpensive; most services are free, making advertising in this medium a natural complement to traditional marketing solutions. Advertising campaigns conducted in social media generate online conversations and traffic and increase search engine rankings.

Social media marketing also encourages recommendations that help companies and customers establish relationships that are easily converted into sales. To receive these benefits, however, companies must implement sound marketing strategies.

There is synergies between social media relationship marketing, network marketing and affiliate marketing.

Strategies for Marketing through Social Media

It is important to remember that the key reason that social media sites are popular is because they are social. Any marketing campaign that utilizes this developing media needs to approach advertising socially, in a "bottom-up" method. The following strategies will help make advertising through social media a success.

1. Create a Narrative

On most social networking sites, narrative is at a premium.

Part of the appeal of social media for individuals is that it enables them to see the stories of their friends unfold, to share in their joys and struggles. In order to use social media effectively, companies need to develop a narrative, or the story of their growth. Some of the companies that have been more successful at creating a corporate narrative have been Smuckers and Mayfield Dairy.

Creating a social network presence is difficult without a story, since the central point of advertising through social media is to reach the customer personally. Faceless, story-less entities rarely succeed at making that sort of connection.

2. Interact with the Customers

Simply creating a profile on a social networking site is not effective marketing. Companies need to include some type of interaction with the customer as part of their social media marketing strategy. Allowing social network users to participate in discussions and post comments on the company's profile creates a sense of community that leads to brand loyalty.

3. Generate Content

Creating articles or videos that explain a product or tell the corporate narrative should be a part of any social marketing campaign. This new content on social media sites can attract new customers and generate sales.

If you would like to get a copy of The New Relationship Marketing book by social media expert Mari Smith click on this link:



Other Social Media Marketing Articles


Return from Social Media Sites to Social Media Marketing page



New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Amazon Disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. 


Get important news and free guides to build a better freelancing business.


To Read The Back Issues Of This Newsletter Click HERE

NEWLY PUBLISHED!  Read 'How to be Self-Employed: A Freelance Work from Home Guide' by John Cosstick, the author of this website.  Click on the image to read a sample of the book. . .



How to be Self Employed Amazon Kindle Book






SBI!


SBI!


Check Out the Mums Business Directory


Our Recent Articles

  1. Freelance Retirees- 12 Tips On How To Make Your Money Last Longer

    Nov 13, 18 12:24 AM

    Freelance retirees can make their money last longer by deciding to retire part time.

    Read More

  2. Fashion Tips for Freelancers

    Nov 12, 18 11:59 PM

    Fashion tips for freelancers to make a good impression at client meetings.

    Read More

  3. 15 Reasons Why Freelancers Are The Forgotten People Of Australia

    Nov 12, 18 04:53 AM

    Freelancers are the forgotten people of Australia where thirty-two percent of the Australian workforce are freelancers and given freelancing’s liberating work culture. Read here more why there very li…

    Read More

Visit Freelance Work Guide Blog



Udemy Generic 125x125