Social Media Optimization Strategies

Social media optimization seeks to create a cohesive strategy for your social media efforts that will ultimately result in increasing content exposure.

While most strategies seek to drive traffic to a website in order to increase conversions, it's no longer as vital that people actually land on a web page. Instead, the focus should be on getting people to view your content, wherever it is, and getting them to engage with you as a company. Let's take a look at five ways to accomplish this goal.

social media channels
  • Content Sharing - Make it easy for people to share your content with their friends by including share buttons on your Facebook page, on your blog, and in email newsletters. Statistics show that people are more likely to view your content if they don't have to visit your website in order to do so.
  • RSS Feeds - If you haven't incorporated an RSS feed on your blog as part of your social media optimization strategy, do it now. Regular blog readers love the convenience of viewing all their favorite content in one place. If you don't give them that option, you may very well be passed over altogether.
  • Commenting - Engaging your customers in conversation builds both loyalty and trust with the people who use your services. Whether you're commenting on other people's blogs or replying to comments on your own, taking part in the conversation allows you to position yourself as a credible source.
  • Blogging - Another way to build credibility using social media is to maintain a regular blog. Even if you don't think you have much to talk about, blogging keeps you at the forefront of your field. It also enables you to respond immediately to new developments, negative press, or innovations that affect your business.
  • Social Sign-In - Social sign-in allows users to access site content using Facebook or other social media ID/password combinations without filling out cumbersome registration forms. While that may sound like bad news for businesses, in reality it means that more people will be willing to share their information with you via social media venues than ever would have using traditional registration. It can even help your brand image by making you appear more up to date.

If you're still uncomfortable with the idea of social media optimization, the time to begin learning is now. As the social landscape continues to evolve, the rules of online engagement will change permanently. Whether that's a positive or negative thing for your business depends on how prepared you are to handle the changes.

If you would like to get a copy of The New Relationship Marketing book by social media expert Mari Smith click on this link:

Other Social Media Marketing Articles

Return from Social Media Optimization to Social Media Marketing page

New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Amazon Disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. 

Get important news and free guides to build a better freelancing business.

To Read The Back Issues Of This Newsletter Click HERE

NEWLY PUBLISHED!  Read 'How to be Self-Employed: A Freelance Work from Home Guide' by John Cosstick, the author of this website.  Click on the image to read a sample of the book. . .

How to be Self Employed Amazon Kindle Book



Check Out the Mums Business Directory

Our Recent Articles

  1. Freelancers need own LinkedIn profile to advertise their services

    Jul 09, 18 08:20 AM

    Freelancers need to have a LinkedIn profile to advertise their services to help grow their business contacts and networking with other professionals. You need to be motivated to learn about mental tou…

    Read More

  2. Do you know how to tackle freelancers’ anxiety and depression?

    Jul 02, 18 06:55 AM

    Freelancers mostly work alone and are challenged by time management pressure and learning new skills. Anxiety and depression are common and must be tackled and managed. Did you know that self-talk can…

    Read More

  3. New freelancers need to learn it until they make it!

    Jun 26, 18 06:17 AM

    New freelancers starting out often have to quote for jobs requiring new skills because technology is constantly changing and they need to learn it until they make it! Why should you be motivated to de…

    Read More

Udemy Generic 125x125