Social media optimization seeks to create a cohesive strategy for your social media efforts that will ultimately result in increasing content exposure.
While most strategies seek to drive traffic to a website in order to increase conversions, it's no longer as vital that people actually land on a web page. Instead, the focus should be on getting people to view your content, wherever it is, and getting them to engage with you as a company. Let's take a look at five ways to accomplish this goal.
If you're still uncomfortable with the idea of social media optimization, the time to begin learning is now. As the social landscape continues to evolve, the rules of online engagement will change permanently. Whether that's a positive or negative thing for your business depends on how prepared you are to handle the changes.
If you would like to get a copy of The New Relationship Marketing book by social media expert Mari Smith click on this link:
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