The Social Media News Release...
the New Form of News?

You've probably heard of a social media news release, if you've been around the internet and the media in combination for any time. In fact, it's not so new, since the concept has been around for several years, beginning with the publication of "Die Press Release, Die Die Die" by Tom Foremski in 2006. In today's fast-changing world of online interaction, that's a significant length of time.

Social media news release trend

If you haven't already caught on to this idea, you may be behind schedule - but it's not too late to get the benefits.

If you would like to get a copy of The New Rules of Marketing & PR by David Scott click on this link:

Structure

A social media news release takes the same information as a traditional press release and breaks it down into small, easy-to-use chunks. The basic format, if you look at some of the earliest of these, is a group of bulleted lists.

First, list core news facts - the "meaty" information, in compact sentences. Next, list important people or other very basic information (these would probably be a list anyway). Then, include as many quotes as possible from supporters, opponents, group members, customers, etc. Have some multimedia elements, such as short videos. Link and tag to related sites. Finally, put in important contact information for your PR people and have a boilerplate describing your company or group.

Uses

If you can picture what was just described above, you might easily see how it can be used. A journalist can take the information in the social media news release and write his own article from it without sifting through someone else's interpretation. It presents just the hard facts and lets the journalist make his own connections. You might liken it to the note cards you had to write before drafting your high school research paper - one little blip of information on each one, and then you had to put them together and make your paper "flow."

Benefits

The benefits that are lauded for the social media news release have a common theme - content, content, content. This format forces the releaser to get down to the bare bones of his message. It excludes fluff and gets the facts laid out plainly. Then the information relevant to a particular audience can be pulled out of the list and posted where the audience will see it, such as in a Twitter or blog post. It's news for today's world. Then again, news was always about giving people content, so maybe it's not such a novel idea, after all.


Other Social Media Marketing Articles


Return from Social Media News Release to Freelance Work Guide home



New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Amazon Disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. 


Get important news and free guides to build a better freelancing business.


To Read The Back Issues Of This Newsletter Click HERE

NEWLY PUBLISHED!  Read 'How to be Self-Employed: A Freelance Work from Home Guide' by John Cosstick, the author of this website.  Click on the image to read a sample of the book. . .



How to be Self Employed Amazon Kindle Book






SBI!


SBI!


Check Out the Mums Business Directory


Our Recent Articles

  1. Freelance Retirees- 12 Tips On How To Make Your Money Last Longer

    Nov 13, 18 12:24 AM

    Freelance retirees can make their money last longer by deciding to retire part time.

    Read More

  2. Fashion Tips for Freelancers

    Nov 12, 18 11:59 PM

    Fashion tips for freelancers to make a good impression at client meetings.

    Read More

  3. 15 Reasons Why Freelancers Are The Forgotten People Of Australia

    Nov 12, 18 04:53 AM

    Freelancers are the forgotten people of Australia where thirty-two percent of the Australian workforce are freelancers and given freelancing’s liberating work culture. Read here more why there very li…

    Read More

Visit Freelance Work Guide Blog



Udemy Generic 125x125