If you are thinking about becoming a freelance social media manager, now is the time to step out and start working toward your dream.
The demand has never been higher!
Every business is realizing the importance of having a social media presence, but many of them don't have the time or the skills to develop and maintain all the accounts.
Larger corporations usually have employees to take care of these
things, but small to medium sized enterprises (SMEs) are not always able to create a full time position.
So, they hire freelancers. If you have a knowledge of social media and enjoy writing, posting, creating, and promoting, then the current market is ideal for you to start building your career.
But, how do you do it? In a perfect world, a fairy godmother would make all your dreams magically come true, but here in the real world it takes some hard work and planned strategy.
Plus, a little bit of time and patience.
While it may not happen overnight, with the rising demand, you just may find success a lot sooner than you think! Here are a few steps you can take to begin making your dream a reality.
As a social media manager you will have to strategize and create, interact and communicate online, market and promote, evaluate and report. It can be a lot of fun, but it is also a lot of responsibility.
Clients depend on you to maintain their social media reputation and to help expand their customer base. It's a behind the scenes job, but it's
important. So, make sure you're up for the challenge before you commit.
Study, learn, and acquire a detailed knowledge of social media management. Many colleges and universities have courses available. You can also find several online programs, but research them carefully to make sure that they are run by experienced people with a respected reputation in the field.
If a business is thinking about hiring you, one of the first things they will check out is your social media profile. Join all the major online social media sites such as Facebook, Twitter, and LinkedIn. Start a blog or build your own website.
Make sure that you keep everything well-organized, professional, and updated.
It is also helpful to interact with followers so you can show potential clients that you have strong communication skills and enjoy socializing – even online. The best way to convince a business to hire you is to showcase your work.
Today, it seems that no one wants to hire you unless you have experience, but how can you get experience if no one will hire you? It can be a difficult situation.
As a freelancer, the best way to build your portfolio may be to do some work for free. Offer your services to a local business or a charitable organization. Plus, if they are happy with your work, they may provide a positive referral or recommendation to future clients.
LinkedIn is a business networking site and is one of the best
ways to connect with professionals or companies that may need your services. It can be invaluable, so become familiar with it and improve your LinkedIn profile and presence.
Attend conferences and events (both on and off line) where you can meet other people in your field. It is a great way to learn and improve your skills while also establishing connections that could help you in the future.
People can't refer you to clients if they don't know who you are, so get your name and face out there.
Social media management involves a lot of marketing, so begin your
learning experience by marketing yourself.
Advertise and promote. If you have a strong online presence, your campaigns could reach thousands of people, so be creative. Remember, in this business, you use your services to promote your services.
One of the best ways to get new clients is by showing them what you can do. Promote, market, and sell your skills as a social media manager.
A good networking source for local business is BNI.Com.
Contact digital and PR marketing companies to see if they would be interested in working together.
Many of these organizations have clients that need your services, so it can be a great way to build your customer base.
You may have to work under the digital or marketing firm's umbrella for those specific contracts, but the opportunities could be very beneficial.
The advice provided on this website is general information only. It has been prepared without taking into account your objectives, financial situation or needs. It is general advice for freelancers about the questions they should ask a professional adviser. Before acting on this education material for freelancers you should consider the appropriateness of the material, having regard to your own objectives, and seek detailed personal advice from an appropriate professional.