Hootsuite has over 15 million users and over 9,500 Hootsuite University certified social media professionals and is used by 800 of the Fortune 1,000 companies. For freelance social media managers and businesses involved in social media Hootsuite is the best choice for a social media management platform. For freelancers wanting to become social media professionals the training and support is unsurpassed. Here are the 11 reasons why you should use this tool as a freelance social media manager or as a business owner or manager.
Hootsuite is important to your business because it facilitates you to manage multiple social media networks from a single dashboard. With Hootsuite, you can post updates, review their responses, and connect with your target audience based on most of the popular social networks, including (but not limited to):
One of the biggest advantages of using Hootsuite for managing your social media marketing activities is that it facilitates you to schedule your messages across all your social media platforms in advance. This allows you to design a powerful social media strategy that takes into account crucial times when your postings are most often read and more followers are expected to notice your content.
Once you have picked the time and day that suits your needs, you will be able to check your scheduled posts in an easy to read calendar format.
The unique analytics feature offered by Hootsuite offer an in depth analysis of how well your business is doing on social media platforms. The dashboard keeps a track of engagement across all your social media platforms and delivers them in an easy to read format of charts.
Additionally, the dashboard offers extensive reporting and monitoring features that facilitate you to generate professional looking and printable reports on your company’s social media progress.
Hootlet is an amazing bookmark plugin that permits you to share information easily across the web with your audience (fans and followers). Whenever you find something informative online that you would like to share with your audience on social networks, simply click the Hootlet option.
Social listening is an incredible way to connect with your customer base. Brands listen to conversations taking place on social media and look for opportunities in order to participate and engage prospects and customers.
Businesses identify specific words and phrases that might become a part of a conversation that would be important to your business. For example, if a business solves specific issues, it would like to keep an eye on conversations about those issues, and try to bring the unique value of their business to the conversation in order to reach out to individuals in need.
Hootsuite facilitates you to track key terms and phrases across user’s posts and help you determine when your business could be beneficial. This can offer tremendous opportunities to attract new clients, simply by tuning in to their unique needs.
You can monitor the tweets of key influencers for your business by creating lists to monitor in a stream. This enables you to retweet or reply to influencers' tweets about your product, services or what is happening in your market place.
One of the biggest reasons why businesses shy away from social media platforms is that it can be pretty challenging to effectively manage customer service on these platforms. However, with Hootsuite, you can view, manage and respond to customer queries in a single place without putting in a great deal of effort. The dashboard also enables you to draft messages to answer frequently asked questions such as your business location or store hours.
Another amazing feature of Hootsuite is that it allows you to effectively manage and collaborate with your team. Through this dashboard you can add multiple team members to your social media accounts, facilitating you to keep a check on their activities. You can also control the ability to assign tasks and edit posts as you see fit best.
Another remarkable feature of Hootsuite is that it is easy to make it work on a number of platforms including Windows, Linux, Mac OSX and mobile platforms. The dashboard is compatible with almost all browsers and offers a number of dedicated mobile platforms to help you connect with your audience while on the go.
Hootsuite University enables you, your staff or an employed contractor to keep up to date with the Social Media Management industry as well as master all the features and benefits of Hootsuite's dashboard. In summary, it helps:
Hootsuite allows you to have about fifty tabs set up within your Hootsuite dashboard and within each tab you can have up to 10 streams, enabling you to create tab and stream combinations you like. Each time you log into your Hootsuite account and select one of these tabs, all the saved streams get updated automatically. Streams can be added or deleted whenever needed, so it is absolutely perfect if you want to create temporary streams for use.
Using Hootsuite and AdEspresso you will quickly become a master of social media advertising.