By now, you might have seen how previous post which was our Ultimate Guide to Guest Post and Promoted Posts Disclosures and Link Policy. If you've had a read through already, you should have seen that there's quite a lot to take in regarding this aspect of content marketing.
Sure, there's a lot to read, but it really is essential that all businesses and writers read this ultimate guide to guest writing so that they are all on the same page when it comes to guest posts.
If you are a business, then you should find it a lot easier to create long-running and successful relationships with writers that benefit the both of you. If you are a writer, you will no doubt expect the businesses that you write for to understand the basics of guest writing.
So, as you can see, our Ultimate Guide to Guest Writing is a great resource for both writers and businesses. But of course, we would say that ourselves! Are you still not convinced?
Here are ten insightful reasons as to why businesses and guest writers need an ultimate guide to guest writing.
If you are a business that is new to guest writing, you might be questioning the reasons why you are getting into this in the first place. There are so many pros and cons that it can be very difficult to figure out if guest posting really is worth it.
In the ultimate guide, you will see a list of numerous benefits that should hopefully show you that it really be good for you, whether you are a writer or a business. Hopefully, this should inspire you to take the plunge into guest writing!
Here are just a few benefits to consider:
It's not just businesses that will question the benefits of starting to take on guest writers. Many bloggers and writers regularly wonder whether it is worth their time to write and produce content for other people.
As you can see in the guide to guest posts, doing so can really help with their own site's promotion and can widen their readership significantly. There are so many great reasons for writers to be jumping at the chance to write posts and articles for external organisations and businesses.
Of course, nothing is ever quite as simple as it sounds at first. There are a few common mistakes that many businesses and writers make when they first set out with a new guest writing policy or strategy. The main reason why quite a few end up making these errors is because they weren't aware that they are so common.
After reading through the guide, you will have a better idea of what to look out for and how you can ensure that your guest writing never suffers as a result.
One of the main questions that many new businesses have when they start out with a new guest writing strategy is regarding their writers and bloggers. If they don't have any experience of hiring writers and working with content creators, they may not have much of a clue of who to work with.
Thankfully, this is clearly outlined in the guide. For instance, it's best too works with experience writers who are knowledgeable about the topic of your blog.
Once businesses do start accepting content from guest writers, they often find that they are inundated with pitches and completed pieces. It can be difficult for them to work through them all and of these potential ideas and decide which ones to publish on their site. Thankfully, it doesn't have to always be so hard.
If you have a guest writing guide to reference, you will be able to figure out the kinds of things to take for your site. For instance, our guide suggests that your guest writing needs to be filled with value and information and that they help your readers gain new knowledge of your industry or niche.
Whether you are a business or a writer, you will no doubt want to try and establish a long-term relationship with all your guest writing ventures. This can be very useful for writers as it provides them some stability with their work and finances.
This is also useful for businesses as well as they can be happy knowing that there is going to be some consistency across their whole blog.
In the Ultimate Guide to Guest Writing, businesses will learn the types of writers to look for - it's essential that they start hiring the best match for them right from day one so that their guest-writing strategy can hit the ground running.
Not only that, but a few important practical points are detailed as well, such as figuring out how much to pay for blogs and content pieces as well as ensuring that every promoted post has the correct disclosure attached and meets all the necessary industry standards.
These days, there are a lot of different regulations and standards that online content needs to meet. It is essential that you do everything you can to meet all these necessary standards.
If you don't, then you could find yourself at risk of breaching your industry's compliance standards which could see you being penalised or even fined for the issues. Thankfully, if you follow all the points in our Ultimate Guide to Guest Writing, then you shouldn't have anything to worry about.
Simply put, both writers and businesses need to remember the following in order to be compliant:
One of the best things about accepting guest posts onto a professional website or blog is that it can help a business utilise a link strategy.
This isn't just beneficial for the business, though, as these linking strategies can also really boost a guest writer's profile too. Allowing a writer to add a bio to a post and link back to their own site should give their SEO a boost.
Don't worry if you have never devised a link strategy for your business or writing before. They are relatively simple to do and there are plenty of tips and tricks that you can use in our Ultimate Guide to Guest Writing.
They include some of the following important points:
There are more tips waiting for both businesses and writers in our Ultimate Guide to Guest Writing.
One of the big questions that businesses and writers always have when starting out with guest writing is all to do with money. How much should organisations pay their guest writers?
Of course, there is no industry standard and if you investigate this, you might see that rates vary widely. Thankfully, you will have a much better chance of setting the write kinds of rates for your guest posts if you look at our Ultimate Guide to Guest Writing.
As you can see in the post, there are three main ways you can pay your writers:
If you are on a tight budget, then it is always worth looking into hiring some bloggers who are new to writing. These won't charge too much and many will be happy to write content in exchange for product samples or even just the online exposure.
If you have a budget to pay your guest writers, then one way to decide on their pay is to look at your domain authority. This shows how well your site is ranked in search engine results.
If it has a high SEO ranking and gains you a lot of traffic each month, then you should pay your writers quite highly. After all, they will be writing for a very sizeable audience.
Rather than charging according to your DA, you might prefer to look at your average monthly traffic. Again, if you gain a lot of hits per month, then you will have to pay your writers accordingly as they will have a large audience.
If you want any more information that covers payment for writers, then it is a good idea to look at our Ultimate Guide to Guest Writing. We delve even further into these three ways to work out how much to pay writers to take your guest writing spots.
There might be times when your guest writing strategy ends up running into problems. And there is no bigger issue to deal with than when Google penalises your site. Unfortunately, a poor guest writing strategy and poor content can very often lead to these kinds of penalties.
Lots of business owners and bloggers start to panic when they realise that their site has been issued with a penalty. They might not know what to do about it and could worry that their site will be forever penalised.
That isn't the case, though, and there is plenty that you can do to tighten your guest writing policy and improve your content. Doing so can fix the issue and eventually Google should remove the penalty.
All the necessary steps to take are in our Ultimate Guide to Guest Writing, so it's worth reading through them there thoroughly.
To get a gist of the basics, though, the following steps can really help you ditch any Google penalties:
One of the first things to do is look at your links. Make sure that there is a good mix of follow and no-follow links and that your blog posts aren’t saturated with them.
You might also need to do some keyword tweaking. If there are too many in a post, then it could end up reading robotic which is not what you want. Look to double check that all your keywords are naturally placed.
Google knows that content with little value is not what web users want. So, it penalises websites that are full of filler and fluff. If you think that might be the case with your blog posts, it's worth asking your guest writers to fill them out with as much value and information as possible.
Google really frowns upon duplicated content on the web. If you have content that has been duplicated on your own site or you know that it appears on another one, it's best to just take it down straight away.
So, now that you know all about why businesses and guest writers need an Ultimate Guide to Guest Writing, you might want to check ours out. You will find some great nuggets of wisdom within it and it should help to enhance your current or new guest writing strategy.
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