It is important to concentrate on a niche, as a freelancer.
One way freelancers can boost their leverage in pay rate negotiations is by developing a “specialty” niche market or area of expertise. With a little extra effort and focus, freelancers can polish and hone their skills to make their work more valuable to their clients.
Your work will represent clients to their customers and colleagues, so they want to know that you can discuss their field or industry knowledgeably. When you develop a specialty niche, they will be the beneficiaries:
Developing a niche benefits you as well. As you learn more about your chosen field, your projects will become more interesting to you and you will experience all of the following:
You probably already have a niche and don't even know it. Look at your past projects and identify trends in subject or theme. It may be a topic you've always found interesting or even a hobby you enjoy on the side. Take time to develop a portfolio of quality work in this niche and patiently pursue clients in the field as you develop your special talents.
There is some quality training material about how to focus on a niche. One of the leading courses has been written by John Soares. The title of his training book is: Find Your Freelance Writing Niches: Make More Money for Less Work.Click here to visit John Soares’ website.
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