Concentrate on a Niche for
Your Freelancing Work

It is important to concentrate on a niche, as a freelancer.

One way freelancers can boost their leverage in pay rate negotiations is by developing a “specialty” niche market or area of expertise. With a little extra effort and focus, freelancers can polish and hone their skills to make their work more valuable to their clients.

niche market concepts

How Clients Benefit from Your Niche Specialization

Your work will represent clients to their customers and colleagues, so they want to know that you can discuss their field or industry knowledgeably. When you develop a specialty niche, they will be the beneficiaries: 

  • You make them look good. Because you already have experience in your particular field or "niche", you can provide work of high quality. You know what you're talking about, and you can produce industry specific projects in your client’s field.
  • You're fast and reliable. You don't need to spend hours researching a topic to understand it. You've got experience behind you, so even if you need more information, you know exactly where to look.
  • You're not too busy. Because you have a niche, you can pursue projects that interest you or pertain to your area of expertise. This means you will be able to provide more personalized service to the client, producing higher quality work more quickly.

How You Benefit When You Specialize

Developing a niche benefits you as well. As you learn more about your chosen field, your projects will become more interesting to you and you will experience all of the following:

  • You develop a reputation for quality. Because you have developed specialized knowledge in your freelancing efforts, word will spread about the quality of your work in that niche. Clients will use your services again and refer you to their contacts in the industry.
  • Quality Work + More Time = Money. With a reputation for quality work and a quick turnaround, you will have clients clamoring for your services, instead of the other way around. This means you can ask with confidence for a higher pay rate.
  • Less stress, more focus. When you become an expert in your field, you can pick and choose which projects you want to accept rather than fighting a crowd of freelancers for any small job here or there. Fewer projects for higher pay, means less stress for you!

What Is Your Area of Expertise?

You probably already have a niche and don't even know it. Look at your past projects and identify trends in subject or theme. It may be a topic you've always found interesting or even a hobby you enjoy on the side. Take time to develop a portfolio of quality work in this niche and patiently pursue clients in the field as you develop your special talents.

There is some quality training material about how to focus on a niche.  One of the leading courses has been written by John Soares.  The title of his training book is: Find Your Freelance Writing Niches: Make More Money for Less Work. 

Click here to visit John Soares’ website.

New! Comments

Have your say about what you just read! Leave me a comment in the box below.

Go From Concentrate on a Niche to Freelance Rates page

Amazon Disclosure: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. 

Get important news and free guides to build a better freelancing business.

To Read The Back Issues Of This Newsletter Click HERE

NEWLY PUBLISHED!  Read 'How to be Self-Employed: A Freelance Work from Home Guide' by John Cosstick, the author of this website.  Click on the image to read a sample of the book. . .

How to be Self Employed Amazon Kindle Book



Check Out the Mums Business Directory

Our Recent Articles

  1. Freelancers need own LinkedIn profile to advertise their services

    Jul 09, 18 08:20 AM

    Freelancers need to have a LinkedIn profile to advertise their services to help grow their business contacts and networking with other professionals. You need to be motivated to learn about mental tou…

    Read More

  2. Do you know how to tackle freelancers’ anxiety and depression?

    Jul 02, 18 06:55 AM

    Freelancers mostly work alone and are challenged by time management pressure and learning new skills. Anxiety and depression are common and must be tackled and managed. Did you know that self-talk can…

    Read More

  3. New freelancers need to learn it until they make it!

    Jun 26, 18 06:17 AM

    New freelancers starting out often have to quote for jobs requiring new skills because technology is constantly changing and they need to learn it until they make it! Why should you be motivated to de…

    Read More

Udemy Generic 125x125