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Getting repeat business and keeping your freelance clients engaged matters.
May 30, 2017

Weekly Newsletter for Freelancers

Getting Repeat Business and Keeping Your Freelance Clients Engaged Matters.

Do you think it costs more to get repeat business from an existing client rather than to start afresh and find a new client? Hmm! For freelancers, this is an important question about productivity and having the right strategy with clients because it is about the profitability of your freelancing business.

Research has shown that it costs 6 times as much to find a new client as to keep an existing client. This is the article that shows the reasoning behind it here.

If you have now decided on the strategy to retain clients, rather than to chase new ones, you will ask yourself how to go about it. There has been a lot of research done on this topic, but nothing will surpass this quote:

"Do what you do so well that they will want to see it again and again and bring their friends." Walt Disney

Lis from the Bidsketch Blog has written an article entitled 5 Ways to Win Repeat Business and Keep Your Clients Engaged. You can read Lis's article here.

Motivate Yourself!
“Stay positive and happy. Work hard and don't give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” — Tena Desae

Affirmations Matter for Freelancers!

Many freelancers have a background voice of negativity that can prevent them achieving their best potential. I guess that this comes with having a creative mind that is essential for being a success in many creative endeavors, e.g. writers, graphic designers or programmers to name a few. The trick is how to overcome these thoughts.

It would be good if you could directly talk to your subconscious and tell it to stop interfering with your creativity. The question is what techniques can you use to switch your background voice to positive mode? I believe that affirmations and visualization are very important tools to do this.

"Yes, I can," is a very strong affirmation, but I think the most powerful quote to overcome negative thoughts about speaking out personally or creatively is:

"Our lives begin to end the day we become silent about things that matter.Martin Luther King, Jr.

I believe Martin Luther King Jr. quote is so important because many creative people are, in fact, speaking creatively about things that matter to them. Do you agree?

Nick Usborne has written an article and produced a video entitled Do I believe in affirmations for freelancers? You can watch the video and read the article here.

If you are interested in further reading about affirmations and visualization you can obtain the following book, from Amazon by clicking on the image below:

Disclosure: The links used are affiliate links. By buying through the links I may receive a commission for the sale. This has no effect on the price for you.

Productivity Tip Of The Week

Have You Used Publicity to get People Talking about Your Business?
Using publicity to help your business is an important part of being a freelancer. It does not necessarily mean making a press release. It can entail a broad range of options from actually doing a press release, to write articles and blogs and to having your own website that shows a portfolio of your work.

If you have written a Kindle eBook as I have, with a lot of help from other freelancers, you will know that promoting your Kindle eBook is quite an art and getting publicity is an important part of getting sales. You can read about writing your first eBook here.

The linked article also lists a lot of the training that is available from Udemy on being a successful eBook publisher. I am sure that marketing and public relations are a very large part of being a successful eBook producer.

One element of public relations that you may not have tried is that you have to have a very good landing page for your promotional campaign which leads to a sales funnel. You may find it hard to believe, but there are freelancers that have made careers of being specialist eBook producers for other people and others that are landing page specialists.

You can see an example of a landing page that was produced by a landing page specialist by clicking here.

Amy Sept has written an article for the UpWork Blog entitled How Public Relations Gets People Talking about Your Business. You can read Amy's article here.

Work-Life Balance Tip Of The Week

What Do You Think Are The Pros And Cons Of Working From Home?
If someone was to ask you, “What do you consider is your greatest benefit of working from home?”, what would you say?

If you have children and you are a freelancer, you might say that it was the flexibility of family life and being able to fit in with the comings and goings of your children. There are others that would say that getting out of the workplace toxic culture and being your own boss. However, it is rapidly changing as we start to recover from a five thousand year low of interest rates and record house prices.

The main advantage of working from home is going to be the ability of the family unit to lift their productivity to make more money to service their loans. The alternative of seeking additional employment in the workplace would put a lot of stress on families.

Here are two great quotes about work life balance from some leading figures:
"We need to do a better job of putting ourselves higher on our own "to do" list". Michelle Obama.

"You can't have everything you want, but you can have the things that really matter to you. And thinking that way empowers you to work really hard for a really long period of time". Marissa Mayer.

There are some more great work-life balance quotes from famous people here.

Jennifer Costa has written an article on the Freelancers Union Blog entitled The Pros and Cons of Working from Home. You can read Jennifer's article here.

Financial Tip Of The Week

Have You Ever Written Off A Bad Debt As A Freelancer?
It is very disappointing when you are not paid by one of your customers that you believe owes you money for work that has been delivered fairly and has been accepted by them.

You are not alone. It becomes more complicated when your client lives in another country, because there is very little you can do about it. That is why my advice to you is not to do work for an overseas client unless the contract payment is held in escrow.

This is primarily the reason that large freelancing platforms are flourishing. Their growth has been astounding. There is one example of an international freelancing platform where the number of users is approaching the population of that country. This freelancing platform is based in Australia.

The number of international users is approaching 24 million and the population of Australia is 24 million.

What can you do with a bad debt in your own country when you have gone outside the protection of an escrow account? If you are not sure, here is a book to help you with sample forms and letters:

Disclosure: The links used are affiliate links. By buying through the links I may receive a commission for the sale. This has no effect on the price for you.

If you are considering passing the debt to a debt collector because half the account paid is better than nothing you may find this article by Sheilla McClear that appeared in the helpful. It is entitled Finally, there is a debt collector for freelancers. You can read Sheilla's article here.

Freelancers And Cyber Security

We have gained approval from Robert Siciliano to bring you extracts from his books related to cyber security for freelancers. Robert Siciliano is an identity theft expert and consultant. He also gives self defense and personal safety seminars. Robert provides safety and identity theft fraud prevention tips and advice on multimedia channels in the United States. We have his approval to bring you weekly extracts from his books:

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