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What You Don't Know Can Hurt You!
September 13, 2017
Weekly Newsletter for Freelancers
What You Don't Know Can Hurt You!
Can you remember this old proverb: "What you don't know can't hurt you"? Obviously, the person who said it didn't live in the digital age when clearly things that you don't know can hurt you. This is especially true of freelancers and internet workers because there is just so much to know and keep up to date with. This is a story that clearly shows how true it is and why you need to take notice.
I have told you in previous newsletters that Google Adwords is the biggest marketing tool for advertisers in the world. Many freelancers should be using it if they are not already doing so, but you have to be careful. This story is an important tip:
I am promoting this website landing page here. The products and services that are being promoted are based in the United Kingdom because the European General Data Protection Regulation training is underway for implementation date on 25/5/2018. Clearly, this is business related and I needed to target the UK geographic area and I needed to set the time zone for displaying the ads correctly.
However, what is not clear is whether US Pacific Time settings will have to be taken into account when setting the time of display of the advertisements in the UK. I am in the process of finding a clear answer to this. It is something I don't know that can clearly hurt me by impacting on the effectiveness of my Google Adwords campaign and cost me money. I will let you know the answer when I find out.
The purpose of the Google Adwords story is to let you know that mistakes can be costly. It is better to learn from someone else rather than by experience which is a hard teacher. Nicole Malczan has written an article entitled 20 Freelance Mistakes You Make That Could Hurt Your Income Stream that appears in the Income School Blog and you can read Nicole's article here.
If you would like to read more about avoiding mistakes you can read the preview of The Top 25 Mistakes Freelance Writers Make (And How to Fix Them) by Courtney Herz by clicking here.
"Before you can become a millionaire, you must learn to think like one. You must learn how to motivate yourself to counter fear with courage. Making critical decisions about your career, business, investments and other resources conjures up fear, fear that is part of the process of becoming a financial success." - Thomas J. Stanley
Do You Know How to Find Local Freelance Gigs?
If you have been freelancing even for a short while you will know that the international freelancing market is enormous and very competitive on price. You will find that are competing in a global market place where the pay per hour can be a lot lower than in your country. This can be very demotivating and discouraging. In this article, we are going to try to motivate you to think outside the box as to what you can do to counteract this. This quote about will power is very appropriate:
"The life of the professional writer - like that of any freelance, whether she be a plumber or a podiatrist - is predicated on willpower. Without it there simply wouldn't be any remuneration, period." Will Self
Last week I wrote about Upwork and Hiring Guides. The reason for the article was to make freelancers think about strategy and to place themselves in the shoes of a potential employer. The question that the freelancer was encouraged to ask then as it is now: why would a local employer choose a local freelancer over an overseas freelancer where they could probably get the job done cheaper?
This article entitled How To Find Local Freelance Gigs appears in the SkillShare.Com Blog and you can read it here. This article will help you address this issue and I will be on the lookout for you to find information to help you with this strategy. It is all about helping you get fair and reasonable payment for your skills in a very competitive market.
Productivity Tip Of The Week
Do You Know What A Chatbot is And Why They Matter to Freelancers?
Work changes that increase your productivity matter to freelancers. Chatbots are mostly aimed at increasing productivity and that is why they matter to freelancers. If you are not too sure what Chatbots are, you can read more about them here.
Technology innovations are constantly evolving and chatbots are an evolution from apps to increase productivity. It is one of the reasons why freelancers need to be constantly upgrading their skills. If you use Facebook for your freelancing business there is a good argument that you should understand chatbots. There are now Udemy courses about chatbots, see here:
How To Build A Facebook Messenger Chat Bot From Scratch.
You can read more about this Udemy course here. This is not an affiliate link.
Spencer Yang has written an article entitled 7 Reasons Why Freelancers Need Chatbots for the BotDesk.Com blog which you can read here.
Work-Life Balance Tip of the Week
Do You Know When To Use The Two Letter Word?
When you are a freelancer with family responsibilities and have to weigh the pros and cons of a lot of your decision making. You have to have one eye on your family responsibilities and the other on the flow of gigs and income to pay the bills. To achieve a work life balance it is sometimes necessary to say “No!”. This week's article is aimed at helping you say "No!" when it is necessary for both family and friends plus to clients and gigs when necessary.
This quote from Steve Jobs is right for all of us:
"It is only by saying no that you can concentrate on the things that are really important."
I have chosen two separate links taking the two different viewpoints: of when to say no to family and friends and when to say no to clients and gigs.
Victoria Heckstall has written an article entitled When Freelancers Need to Say No to Friends and Family. Victoria's article appears in the CareerAddict.Com blog and you can read it by clicking here.
Emma Morgan from the Freelance Collective has looked at When to Say "No" to a Client and How to Do It Without Burning Bridges. You can read Emma's article by clicking here.
These are important issues worth sharing on Twitter and Facebook and you can do so by clicking on the social media links at the bottom of this newsletter.
Financial Tip Of The Week
Can Freelancing Save Your Family From Mortgage Stress?
For many moderate and low-income families living on a tight budget, mortgage stress is their number one financial issue. It is because during the past few years families in many countries have taken on very high mortgage debts because of the global housing affordability crisis and low-interest rates.
However, those on variable home loan interest rates are starting to be concerned because global interest rates are started to show signs of increasing.
Where I live in Australia some political leaders have stated that this is the case which is an important truth that has to be said and I strongly support this approach because it allows people to start to plan for what is inevitable , see here.
These press articles and even national television programs such as this one here have families thinking about what they can do to prepare their family for increasing loan repayments. One way to prepare for the increased loan repayments and the general rising cost of living expenses is to increase the family income. It is possible to do this by freelancing part time. This newsletter is aimed at helping you do this.
When people are starting to consider freelancing from home they want to know whether it is possible to make a reasonable income. It is possible and this article by Roshan Perera entitled How Much Do Freelancers Really Make? (Hint: It’s More Than You Think) explains what a reasonable expectancy is. Roshan's article appears in the Freelancing Hacks blog and you can read it by clicking here. You can share it by clicking on the social media buttons below.
Freelancers And Cyber Security
We have gained approval from Robert Siciliano to bring you extracts from his books related to cyber security for freelancers. Robert Siciliano is an identity theft expert and consultant. He also gives self defense and personal safety seminars. Robert provides safety and identity theft fraud prevention tips and advice on multimedia channels in the United States. We have his approval to bring you weekly extracts from his books:
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