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Should Freelancers Accept Gigs Based on Pay for Results?
August 22, 2017
Weekly Newsletter for Freelancers
Should Freelancers Accept Gigs Based On Pay For Results?
Would you accept a gig based on pay for results? Even if you are desperate to get a gig and start out freelancing this is not a good idea in my opinion. The reason is that people who do are similar to working at an internship that does not pay you because it is giving you experience in the type of work that you may be looking to get ultimately in a full-time position.
This, of course, can be a scam where people use the work and skills of interns and have no intention of giving them employment at the end of the internship. It is equivalent to submitting articles for consideration to publishers or website owners to test the quality of your work.
Freelancers are in the business of selling their skills for reward and it is why freelancing platforms exist. It is the businesses that should accept the risk of being in business and organizing their business to make a profit. Freelancers should not carry the business risk of employers. This quote is appropriate:
"You don’t have to be great to start, but you have to start to be great" - Zig Ziglar
I would add to it, but be sure to get paid for your work.
Kayla Sloan has written an article for the Due.Com Blog entitled Should You Accept Freelance Pay Based Only On Results. You can read Kayla's article here.
"If you are not taking care of your customer, your competitor will." – Bob Hooey
Do You Know What To Do If You Have A Great Product But No Sales?
The internet is a global village, but you can be selling a product or service locally or on the other side of the globe, but if you do not get quality referrals you will not make sales. This has happened to me with a number of my products and services. It did not matter that the website content articles were well written, search engine optimized; the website had quality back links and a good social media presence, the result was still no sales.
I was discussing this with one of my sons who ran domain name portfolio business before selling it and "retiring" to do things that he was more interested in. He told me that I was going about marketing in the wrong way. Of course, I said, "You're joking!". He laughed and asked me to check this website out which would show he was right because it showed Google's revenue, check it here.
He then told me that I needed to understand and master Google Adwords if I wanted to be successful because it was the major reason newspapers reliant on advertising were going out of business. He told me, as proof, to check this article out here.
I am telling you this story for a reason, it is because there is a whole industry of freelancers working as Google Adwords specialists. You can see the listing here. There is also another industry of freelancers working as Facebook Advertising specialists (trying to capture some of the advertising revenue from Google) which you can see here.
It is all a matter of knowing about these industries and being willing to be retrained. Of course, I have looked into being trained on Google Adwords and started this course. This is not an affiliate link. It is very interesting finding out how much I don't know. I will let you know over the coming weeks whether it improves sales or not. This is another landing page for cyber security here. That will be the basis of Adwords campaigns.
Productivity Tip Of The Week
Have You Completed Your Ideal Client Profiles Yet?
Completing your ideal client profiles is very much like working with Google Adwords because it makes you focus on your business and what you offer or your value statement. This is very important because once you understand this you will know what types of clients you are looking for.
It naturally follows from this that you then must start to think of your strategy to get them as you clients. For many freelancers, as well as most businesses, the best source of new clients should be satisfied clients.
A part of getting the referrals easily there is a sense of satisfaction that you know that you are providing a good service and your clients are happy.
In cold accounting terms, the return on your investment in marketing is important because freelancers are generally doing most of the work themselves or paying for an outsourcing service or a virtual assistant. Your ideal client profiles will lift your productivity because you will know what clients you need to meet your income goal.
Addison Duvall has written the article entitled Freelancers: How To Create Your Ideal Client Profiles which appears in the Hongkiat Blog. You can read Addison's article here.
Work-Life Balance Tip of the Week
Families Involved In Freelancing Need To Be Aware Of The Signs Of Burn Out.
Many low and moderate income families that are deeply in debt and coming under financial stress will turn to freelancing in the coming years. It is one way that they can lift their family income by working at home and not have to seek out second jobs if they can find one, even if both parents are already working.
However, there is the trap of burn out and family stress. This should be recognized at the outset of the freelancing strategy. There are ways and means of recognizing this as an issue and planning to manage and overcome the symptoms when they first appear.
We have researched for articles and Kindle eBooks that can help freelancers facing this journey or already feeling the pressure. You can read the review of this Kindle eBook: The 33 Golden Rules: Burnout Prevention for Freelancers: Practical Methods to Avoid Exhaustion, Breakdown, Depression and Emotional Collapse. You can read the initial summary of the book by clicking here.
Freelancers that have been working in the industry for some time are very familiar with the signs. Carol Tice of Make A Living Writing website has written an article entitled Are You Overworked? How Freelancers Can Avoid Burnout. You can read Carol's article here.
Financial Tip Of The Week
As a Freelancer You Need to Understand the 80/20 Rule.
As a freelancer in charge of your business, you need to understand the Pareto principle because it can have a great impact on how hard you work to produce your income. It is worth rereading that sentence again. It will make you realize the importance of what the 80/20 rule is (The Pareto principle) which says that eighty percent of your income will come from twenty percent of your clients.
If you have been freelancing for a while and have a number of clients it is a good idea to test this out for yourself and see whether it holds true for your business. If it does and you are feeling stressed and it is impacting on your work life balance it is time to revisit your strategy and see whether you can work smarter and be more focused on your clients that produce the 80% of your income? If the Pareto principle holds true for you, this will be 20% of your clients.
If this is a moment of revelation to you if is time to read the following article. Joan Soares is a writer and owns the website Productive Writers and has written an article entitled: How the 80-20 Rule Affects Freelance Writers. You can read John's article here.
I think that the Pareto principle is important for all of us in our working and personal lives and can help us a lot as freelancers especially as the lines between work and private lives are blurred. I am currently reading Perry Marshall's 80/20 Sales and Marketing and I am looking for tips that will help freelancers.
Freelancers And Cyber Security
We have gained approval from Robert Siciliano to bring you extracts from his books related to cyber security for freelancers. Robert Siciliano is an identity theft expert and consultant. He also gives self defense and personal safety seminars. Robert provides safety and identity theft fraud prevention tips and advice on multimedia channels in the United States. We have his approval to bring you weekly extracts from his books:
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