Guest posting is an SEO tactic that has been in practice for a long time. Many people think that guest posting is dead, but this is not true. If used correctly, it can help boost your blog or business by:
Bringing referral traffic: When you run a blog or an online business, you want more traffic, and guest posting can do it. For instance, if you guest post on a quality blog of your niche, the readers will click on your link too.
More customers: As a result of guest posting, you can grow your numbers of audience. How? With a little incentive, you can get them to subscribe which helps with the increase in followers.
Now, these are two main advantages of writing a guest post for other quality blogs or letting someone else guest post on your blog. Most importantly, guest posting helps you build a relationship with other bloggers, and that can be beneficial eventually. Also, don’t forget that guest outreaching posts help build an image for your brand.
All of this can sound overwhelming, especially for a new blogger. So, in this article, we will explore some ways that can help you make guest posting your forte. Once you are on top of your game, it will be easy to get good traffic and grow an audience. In other words, knowing the tricks of writing the correct guest posts and finding the best blogs for the same is necessary.
Research says that 60% of bloggers write about one to five guest posts per month. Why do they do this? There must be a goal in their mind due to which they are guest blogging this much? For instance, the reason could be that they are looking to be a leader in the guest blogging career. Or maybe they are looking to increase their traffic or looking for business opportunities?
It could be anything, and unless you know, you cannot create a plan. So, make sure that you know what your end goal is with the guest posting technique.
When you are setting a goal, keep in mind that it should be:
Time-bound meaning you have a limited time to achieve this goal
You cannot guest post on any website that offers this service. You must be careful in choosing a medium which is:
Don't go for quantity over quality. You can write 100s of guest posts for various sites in a month. But if they don’t provide any results, it would be a waste of your talent, time, and manpower.
So, make a list of all websites in your niche. You can do so by using the keyword ‘guest post’ or ‘writing guest posts’ or so on. Even social searches or monitoring your competitor’s guest posting habits can provide you with a hint. Once you do that, read their blogs, see how much traffic they get, how many people engage with their content, before submitting your pitch.
You will have a big list once you go through with the above step. So, it’s time to scan the lists. Keep these tips in mind:
So now you know which blog you want to write for. Now what? Do you mail them with an offer or what? Well, before you contact them, make an outstanding pitch that they cannot refuse.
Here are steps to do this right:
Read guidelines as they will clarify what type of guest post they are looking for? Maybe they already have a topic in mind or so on.
When you send the pitch and they accept, only half the battle is over. Now, you must write a good quality post which approves with their guidelines. Tips:
Guest posting can revive your business but only if you are careful and dedicated to it.
This is a guest contribution from Prince Kapoor.
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