The Tailwind App can help save you time and money when you are working with Pinterest and Instagram. This is especially true if you are running a business.
Pinterest probably isn't the first thing to spring to mind. Pinterest is a site and app that is generally considered a social platform. People use it to share images online. Other users will then "pin" these images to their personal boards. There are various reasons people might do this.
Generally speaking, the boards serve as inspiration. People will make boards associated with interior design, fashion, food, and a whole host of other areas.
They'll refer back to these boards when they want to refer to a particular item they want to purchase for their own home, an outfit they want to put together in their own wardrobe, a recipe they want to follow themselves, or anything else they've decided to save for later.
While this may seem inherently social and personal, it's important that business owners understand it as an opportunity to show off their goods and services! You can upload images of things you have to offer and then potential future clients can pin these images to their boards and come back to buy from you later.
It's also a great means of spreading awareness of your brand through (essentially) word of mouth. People follow others' boards and if one person pins your image, a large number of other people could see it, pin it to their boards, and share it with their followers in turn.
As you can imagine, it could only be a matter of a day before your products have been shared amongst a worldwide audience. So, we've established that Pinterest is important for business, but how exactly should you use it for business?
Well, there are all sorts of nuances that come hand in hand with effectively managing Pinterest for your brand. The good news is that Tailwind exists.
Tailwind is the smartest way to schedule and manage your posts on Pinterest. Let's take a moment to learn more about this unique app!
So, what are the main benefits of using Tailwind? Here are just a few for you to consider:
Curating an appealing Pinterest board is an extremely time consuming activity. You have to think about what time is best to post your images and then you have to make sure you're posting them in an order that's appealing.
Tailwind's bulk drag and drop calendar helps you to upload all of the images you want to share at once, but then allows you to automate the posting process - taking responsibility out of your hands and ensuring your images always go out when you want.
You want as many people as possible to see the Pinterest boards and images that you're creating and sharing.
After all, the more people who see your images, the more people who are going to be exposed to your products and services and the more people who are going to engage with them.
Tailwind can help you maximise your reach by allowing you to optimise the times your images are posted and shared - you can choose to have things go out when your target audience is most engaged on the platform.
If you have multiple images going out, it's easy to make the mistake of posting the same image multiple times. This can bore your audience, as nobody wants to see the same content on repeat.
Tailwind's Interval Pinning feature helps you to prevent the same pin going out repeatedly in succession.
Sometimes you'll actually want to repeat Pins. This generally goes for seasonal content or your staple products or services that customers come back to you for time and time again. Perhaps you have a collection that comes out again once a year for a special occasion.
You can use it to schedule pins from anywhere around the web, including blog posts, while removing the need to worry about saving website URLs or image URLs!
When you do anything in business, you really need to measure your success. Otherwise, you'll never know whether what you're doing is worth the time, money and resources you're investing into it.
Tailwind gives you deep analytical insight that will give you the opportunity to see what's working for your brand and what's not.
See what posts you've put out in the last 30 days so you can monitor what's going out and come up with ideas as to what should come next.
You can see how you're doing and which areas you might want to work on further with access to analytics like followers, pins, repins and likes for each board you've put out there.
This allows you to see what people are enjoying naturally rather than what people have been pushed to view through active paid advertising.
You can use specialist features to see the repins of pins you've added to Pinterest. You can then compare how each of these new pins is doing in comparison to your most popular pins.
As we all know, creating good working relationships with others is the key to fostering good brand image.
The Tailwind Tribes feature available in Tailwind is the ultimate reciprocity tool. It helps other people share your pins on Pinterest while you share their content in return!
This feature may well still well in BETA, but it will soon be able to help you create a list of your favourite blogs and build your own personal feed.
You will soon be able to make use of the Content Discovery tab in your dashboard, where you simply add in the URLs of blogs and it pulls content from their site automatically.
This just makes content easier to find and pin from the people you already know and trust.
Of course, you're going to want to reduce your running costs when you're running your small business in order to maximise your profits. Tailwind is an extremely affordable App that brings great value to your company.
So many people already use and trust Tailwind when it comes to optimizing Pinterest for their business. You can count on this App to really help you out!
You'll be able to find plenty of testimonials and recommendations out there!
Tailwind is specially designed with ease in mind. It really doesn't take long to get to grips with its features. They'll be benefiting you before you know it! We have been so impressed with Tailwind that we are promoting it as an affiliate which means we get a commission for helping them grow their business and ours. Clearly, it is a Win/Win arrangement.
Shadman helped us develop our Pinterest site here: https://www.pinterest.com.au/frelancewkguide/ and we rate his performance for us as five star. Visit our Pinterest account and let us know what you think below in the comments section. Here is Shadman's report on Tailwind as a user: