Haven't had time to keep up with the fast-paced changes for marketing online? A social media consultant may be the answer to help you hang on during these busy times.
Social media is the new kid on the block when it comes to marketing, and for that reason, many businesses and freelancers view it more as a passing trend than as an effective marketing tool.
Because simply slapping up a Facebook page, Twitter account, or blog rarely yields measurable results, many companies consider them less effective than other efforts.
But don't give up yet...
Social media can yield significant benefits to your business, especially if you take the initiative to hire a social media consultant who knows how to play the game to win.
Facebook alone gives you access to hundreds of millions of potential customers. In order to reach those people, however, you'll need to market your brand effectively.
Building a recognizable brand requires a cohesive strategy that will be consistent across every marketing venue. For instance, your Twitter background should match your Facebook page and your print advertising efforts.
With a strong brand in place, you can use social media plug-ins to gain referral traffic, especially if you're running a special event such as a give-away.
Even if you don't see immediate dollar increases as a result of your social media efforts, social media still benefits your business by making you a credible source in your field. For this reason, never hire a social media consultant who offers to run your programs for you. The consultant should be there to advise and assist, but you are the one with the knowledge people want. Even if you only have a few minutes, you can send a Tweet with a quote from your latest seminar or blog post.
The reason social media has blossomed in popularity is that it gives consumers an opportunity to be heard. Focus on meaningful conversations with your clients and you'll build loyalty in them that will keep them coming back to your company. Make it a habit to reply to comments on your posts every day so your clients know you appreciate hearing their opinions.
This is the gold nugget every business looks for when they delve into social media marketing. While you may not see significant conversion increases immediately, over time you'll begin to increase your exposure while targeting your traffic, resulting in reaching more quality customers with your message.
Hiring an experienced social media consultant will increase your chances of seeing benefits from your social media campaign. Look for someone who engages in the venues he recommends himself, who has several thousand hours of experience, and who will guide you while still letting you operate your own campaign.
If you would like to get a copy of The New Relationship Marketing book by social media expert Mari Smith click on this link: