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A Freelancer's Marketing Profile Matters Because It Is Their Digital Presence
April 11, 2017
Weekly Newsletter for Freelancers
A Freelancer's Marketing Profile Matters Because It Is Their Digital Presence.
Today we live in two different worlds: the everyday world and the digital world. In the digital world first impressions matter because from that your future clients make the initial business decision about your professionalism.
In the digital world your identity can be stolen by hackers and we call this identity theft. It can take many years and a lot of time and money for you to fix a case of stolen identity if you are a victim. Similarly, if you do not present a professional image that does not reflect your abilities, it is like a case of identity theft. Your future clients can form a wrong impression of your abilities if you do not have a professional online presence. This may be despite the fact that you have great skills and competencies, but were careless in putting together your professional profile. Your true professional identity has gone and you are the cause of it.
It does not matter where your digital profile is presented, on a platform or a personal WordPress website. Getting noticed favorably matters. Melanie Feltham has written about how to get noticed with a great profile for the UpWork Blog. You can read Melanie's Blog post here.
Do You Wait For The Motivation To Start A New Venture Or Do You Just Do It?
“To succeed, you need to find something to hold on to, something to motivate you, something to inspire you.” — Tony Dorsett
Self motivation can be tricky to manage. Freelancers need to be self starters if they are to achieve their income goals. They cannot wait for motivation to happen. Self-motivation is essential.
If you face a daunting project that you have had on your To Do List for some time, but you know that it has to be done, it is often better to place it at the top of the To Do List for the day rather than carrying it forward from one week to another. I have been guilty of having things on the too hard to do today list and carried them forward for weeks. Doing your tax return is one of those that quite often becomes stuck on a freelancer’s To Do List.
Having a coping strategy to get you motivated is one of a freelancer's most important skill, because making money is very much associated with self motivation.
Henry Edberg has looked at the issue in The Positivity Blog and has come up with 22 Smart and Simple Ways to Motivate Yourself. I think that number 17 can be very helpful for major projects. You can read Henry's blog post here.
Productivity Tip Of The Week
What Is the Most Important Productivity Issue For Your Computer Work?
For most of us computers are now an essential part of our daily work. This is especially true of online freelance workers.
Many of us use freelancing platforms to hold business profiles or else a WordPress website. Yet, these resources are very vulnerable to attack from hackers or from ourselves making a mistake in the migration of information from one website to another.
Have you ever had this happen to you and felt the sinking feeling that you have just taken a major blow to your productivity? I have, and it is not a nice feeling.
It is easy to prevent this problem by using migration and backup plugins.
Jeff Smith has written an article entitled 5 WordPress Plugins for Backups and Migrations that appears in the SitePoint Blog. You can read Jeff's article here.
Work-Life Balance Tip Of The Week
Have You Ever Wondered About How To Achieve Happiness?
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful." - Albert Schweitzer.
It is normal to start to think about happiness when you are starting out as a freelancer. Often it is because you were unhappy with your 9 to 5 job, that you switched to freelance. It can be a work life balance issue or even a case of bullying in the workplace.
I have seen bullying occur a number of times in my career and it can be devastating for the victim. The victim often never fully recovers from the episode of bullying, but gets on with their life as best they can.
I think that Albert Schweitzer's maxim is clearly a key to happiness. I know many freelancers that have achieved happiness through obtaining a better work life balance. Often this is due to a married couple being able to obtain more time for their family by one partner working from home. It takes time pressure off, the family who can then better organize around family activities.
Many couples for one reason or another (usually because of the family mortgage) endure both partners working 9 to 5 jobs (or later) for years. Later in life, when their children have grown up, they regret the “lost” years with their children.
Susan Murray has written on the Dumb Little Man Blog about this situation in 5 Simple Hacks to Increase Your Retirement Savings. You can read Susan's article here.
Financial Tip Of The Week
Do You Find Saving For Retirement Hard To Do?
In Australia, where I live, there is currently a hot debate about the level of debt that consumers are carrying. It has reached the stage of being about 130% of GDP. “So what?” you may ask. It is important for freelancers to learn the lessons of middle income America where it was a similar credit binge before the GFC.
Debt matters to freelancers because it can erode your ability to accumulate assets that are needed to fund your retirement. This is true even though freelancers are lucky in that they can change their work life balance and retire part-time. Establishing habits that will benefit you in later life is essential.
Ideas are important in that they can change your life. This might not happen immediately, but often when you look back in ten years' time you can identify turning points in your life.
Osamudiamen Kelvin Omere has written about some simple ideas that can change your financial life. You can read his article 5 Simple Hacks to Increase Your Retirement Savings which appears in the Dumb Little Man Blog by clicking here.
Freelancers And Cyber Security
We have gained approval from Robert Siciliano to bring you extracts from his books related to cyber security for freelancers. Robert Siciliano is an identity theft expert and consultant. He also gives self defense and personal safety seminars. Robert provides safety and identity theft fraud prevention tips and advice on multimedia channels in the United States. We have his approval to bring you weekly extracts from his books:
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